Global omnichannel solution for Naturkompaniet
Naturkompaniet, Swedens leading retailer for outdoor equipment became somewhat of a Pioneer when they implemented their omnichannel.
Initially, Naturkompaniet focused on simplifying and making their manual processes more effective and less complex. When Microsoft Dynamics AX 2012 and the new e-commerce platform was deployed, Naturkompaniet got a more transparent and seamless flow across all sales channels, including web, store and customer service.
Full assortment in all stores
One of the project goals was to digitize the assortment to balance out the differences between store sizes and available physical products in store. By providing the stores with mobile units, store personnel and customers got full access to all products which also made orders more efficient to handle.
Twice the size with Globetrotter
As a result of the outdoor storechain Globetrotter purchase, Fenix Retail Europe doubled the size of the operation. Globetrotter is one of Europes largest Outdoor retailer with large stores around Germany and extensive sales volumes through their web channel. Tydab and Fenix are currently working on a project that aims to replace Globetrotters SAP with Microsoft Dynamics AX 2012 R3.
Prior to the Globetrotter roll-out, Tydab has implementented Microsoft Dynamics in other parts of the Fenix group, both in Finland, Norway, Netherlands, USA and Canada.
"We chose Tydab because we wanted to work with a competent and middle sized provider who would commit and be vital part of the project."